"Think about how it feels to be at a concert or show right before the lights come down and the curtain rises. Can you feel the crowd's eagerness - how ready and trustful they are for the journey about to unfold? Wouldn't you like your customers to feel that way about doing business with you?"
- Matt Lehrman
Matt Lehrman, the Principal of Audience Avenue LLC, helps arts & cultural organizations energize their audiences FROM APATHY TO ZEAL™ with services in marketing, Board & staff training, audience development, and strategic planning.
Matt Lehrman also works with all sorts of companies and business leaders on their "audience development" imperative - to transform mere customers into dedicated communities of support.
Since 2012, Matt has served as an Adjunct Faculty Member of Arizona State University's Herberger Institute for Design and the Arts where has taught graduate and undergraduate-level seminars on on Arts Marketing, Arts Entrepreneurship, Business Management, and Arts & Public Policy.
Previously, he founded and served as the long-time Executive Director of Alliance for Audience and ShowUp.com, the nonprofit audience development collaborative of Arizona’s entire arts and cultural sector. Prior to that he served the Scottsdale Cultural Council as VP/Marketing with responsibilities for the Scottsdale Center for the Performing Arts, the Scottsdale Museum of Contemporary Art and the Scottsdale Arts Festival.
Additionally, Matt's career includes sales & marketing management positions in the commercial banking industry as well as in Federal government relations.
The Arizona Republic says, “his enthusiasm is genuine and infectious” and The Austin Chronicle says, “Lehrman was challenging [us]… to think about our audiences and expand our modes of interaction with them, whether that’s on a technological or personal front.”
About Matt Lehrman, the participants of his presentations and workshops agree: